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- 8 Conversational AI Trends in 2025 – Daffodil Software, acceso: mayo 5, 2025, https://insights.daffodilsw.com/blog/8-conversational-ai-trends-in-2025
- State of Conversational AI: Trends and Future [2025] – Master of Code, acceso: mayo 5, 2025, https://masterofcode.com/blog/conversational-ai-trends
- Emerging Technologies and Trends for Tech Product Leaders – Gartner, acceso: mayo 5, 2025, https://www.gartner.com/en/industries/high-tech/topics/emerging-tech-trends
- 5 Conversational AI Trends Redefining Customer Experience in 2024 – MindPath Tech, acceso: mayo 5, 2025, https://mindpathtech.com/blog/conversational-ai-trends-for-2024/
- Conversational AI: 2025 Market Insights – Boost.ai, acceso: mayo 5, 2025, https://boost.ai/blog/conversational-ai-market-outlook/
- The State of AI: Global survey | McKinsey, acceso: mayo 5, 2025, https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai
- The state of AI in early 2024: Gen AI adoption spikes and starts to generate value – McKinsey & Company, acceso: mayo 5, 2025, https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-2024
- AI in Customer Service Statistics [January 2025] – Master of Code, acceso: mayo 5, 2025, https://masterofcode.com/blog/ai-in-customer-service-statistics
- Guide to Conversational Marketing in 2024 (Trends, Tips & Examples), acceso: mayo 5, 2025, https://influencermarketinghub.com/conversational-marketing/
- 40 Conversational Marketing statistics for 2024 – Qualified, acceso: mayo 5, 2025, https://www.qualified.com/plus/articles/40-conversational-marketing-stats-you-need-to-know
- Explore Gartner’s Top 10 Strategic Technology Trends for 2025, acceso: mayo 5, 2025, https://www.gartner.com/en/articles/top-technology-trends-2025
- Gartner® Top Strategic Technology Trends for 2025: Agentic AI – Amelia.ai, acceso: mayo 5, 2025, https://amelia.ai/analyst-report/gartner-top-strategic-technology-trends-for-2025-agentic-ai/
- Autonomous generative AI agents: Under development – Deloitte, acceso: mayo 5, 2025, https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/autonomous-generative-ai-agents-still-under-development.html
- The Complete Guide to Conversation Design – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/conversation-design
- Exploring Conversation Design: Applications and Benefits, acceso: mayo 5, 2025, https://www.conversationdesigninstitute.com/topics/conversation-design
- Learn more about Conversational AI, acceso: mayo 5, 2025, https://www.conversationdesigninstitute.com/topics/conversational-ai
- Conversation Design: Speaking the Same Language – Google Design, acceso: mayo 5, 2025, https://design.google/library/speaking-the-same-language-vui
- 24 Best Practices for Chatbot Design and Implementation [2025] – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/chatbot-best-practices
- Voiceflow Vs Botpress Comparison | Restackio, acceso: mayo 5, 2025, https://www.restack.io/p/botpress-answer-voiceflow-vs-botpress-cat-ai
- Top 10 Open-Source Chatbot Frameworks 2024 – Quidget, acceso: mayo 5, 2025, https://quidget.ai/blog/ai-automation/top-10-open-source-chatbot-frameworks-2024/
- What’s IVR (Interactive Voice Response)? [2024 Guide] – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/blog/whats-ivr-interactive-voice-response-2024-guide
- Compare Botpress vs. Voiceflow – G2, acceso: mayo 5, 2025, https://www.g2.com/compare/botpress-vs-voiceflow
- The Top Conversational AI Solutions Vendors in 2025 – CX Today, acceso: mayo 5, 2025, https://www.cxtoday.com/conversational-ai/the-top-conversational-ai-solutions-vendors-in-2024/
- General agent design best practices | Dialogflow CX – Google Cloud, acceso: mayo 5, 2025, https://cloud.google.com/dialogflow/cx/docs/concept/agent-design
- Conversational AI | Google Cloud, acceso: mayo 5, 2025, https://cloud.google.com/conversational-ai
- Microsoft Azure AI: What It Is + How To Use It [2024] – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/blog/microsoft-azure-ai-what-it-is-how-to-use-it-2024
- Kore.ai | Enterprise AI for your workforce, business, and customers, acceso: mayo 5, 2025, https://kore.ai/
- 12 Top Conversational AI Platforms in 2025 – Sprinklr, acceso: mayo 5, 2025, https://www.sprinklr.com/blog/conversational-ai-platforms/
- Botpress vs. Voiceflow vs. Lindy: Which Is Right for You? ⚙️, acceso: mayo 5, 2025, https://www.lindy.ai/blog/botpress-vs-voiceflow
- Conversational AI and Customer Journey Mapping – Master of Code, acceso: mayo 5, 2025, https://masterofcode.com/blog/the-role-of-customer-journey-mapping-in-conversational-ai
- Assistant – Conversation Design | Google for Developers, acceso: mayo 5, 2025, https://developers.google.com/assistant/conversation-design/test-and-iterate
- Google UX Research: Best Practices for 2024 – Insight7, acceso: mayo 5, 2025, https://insight7.io/google-ux-research-best-practices-for-2024/
- 9 Ways to Make Your Chatbot Sound More Human – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/how-to-make-chatbot-sound-more-human
- Generative AI in 2024: A Big Year and Top 10 Trends for 2025 – Beyond Key, acceso: mayo 5, 2025, https://www.beyondkey.com/blog/generative-ai-in-2024-top-10-trends-for-2025/
- Top 10 Generative AI Trends in 2025 | Master of Code Global, acceso: mayo 5, 2025, https://masterofcode.com/blog/generative-ai-trends
- Conversational UI: Best Practices & Case Studies in 2025 – Research AIMultiple, acceso: mayo 5, 2025, https://research.aimultiple.com/conversational-ui/
- Conversational UX: A beginner’s guide (+5 best practices) – Zendesk, acceso: mayo 5, 2025, https://www.zendesk.com/blog/conversational-ux/
- How AI is reshaping the customer experience – wins and watchouts | Google Cloud Blog, acceso: mayo 5, 2025, https://cloud.google.com/transform/the-prompt-gen-ai-customer-experience-transformation
- Superagency in the workplace: Empowering people to unlock AI’s full potential – McKinsey & Company, acceso: mayo 5, 2025, https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work
- Generative AI in Academic Research: Perspectives and Cultural Norms, acceso: mayo 5, 2025, https://research-and-innovation.cornell.edu/generative-ai-in-academic-research/
- Branding for Startups: Brand Identity and Website Conversion – HubSpot, acceso: mayo 5, 2025, https://www.hubspot.com/startups/branding-for-startups
- Generative AI Articles & Insights | QuantumBlack – McKinsey & Company, acceso: mayo 5, 2025, https://www.mckinsey.com/capabilities/quantumblack/how-we-help-clients/generative-ai
- AI in the workplace: A report for 2025 | McKinsey, acceso: mayo 5, 2025, https://www.mckinsey.com.br/capabilities/mckinsey-digital/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work
- Deloitte Global’s 2025 Predictions Report: Generative AI: Paving the …, acceso: mayo 5, 2025, https://www.deloitte.com/global/en/about/press-room/deloitte-globals-2025-predictions-report.html
- The AI Agent Race Heats Up: Who’s Leading in 2025? – TOPBOTS, acceso: mayo 5, 2025, https://www.topbots.com/top-ai-agent-companies-2025/
- Customer Service AI: Hone in on High-ROI Use Cases – Gartner, acceso: mayo 5, 2025, https://www.gartner.com/en/articles/customer-service-ai
- What’s next for AI? – Deloitte, acceso: mayo 5, 2025, https://www2.deloitte.com/us/en/insights/focus/tech-trends/2025/tech-trends-ai-agents-and-autonomous-ai.html
- Measuring the ROI of Digital Transformation in Health Care | Deloitte US, acceso: mayo 5, 2025, https://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/measuring-digital-transformation-roi.html
- Top 25 Chatbot Case Studies & Success Stories – Durapid, acceso: mayo 5, 2025, https://durapid.com/top-25-chatbot-case-studies/
- 2024–2025 Conversational AI Solutions for the Enterprise – DMG Consulting, acceso: mayo 5, 2025, https://www.dmgconsult.com/reports/2024-2025-conversational-ai-solutions-for-the-enterprise/
- Generative AI in financial services | Deloitte Global, acceso: mayo 5, 2025, https://www.deloitte.com/global/en/alliances/google/blogs/generative-ai-in-financial-services.html
- Customer Service Automation: Use Cases and Best Software [2025] – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/blog/customer-service-automation
- AI Is Everywhere, But ROI Is Rare — Why CX Is Leading the Way – Blog, acceso: mayo 5, 2025, https://blog.miarec.com/cx-ai-roi
- HubSpot Breeze Customer Success Stories, acceso: mayo 5, 2025, https://www.hubspot.com/products/artificial-intelligence/case-studies
- Botpress Customer Stories | Transforming Businesses with AI, acceso: mayo 5, 2025, https://botpress.com/customers
- How to Calculate ROI for 3 Types of Chatbots – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/roi-for-chatbots
- Chatbot vs Conversational AI: Here Are the Differences – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/blog/conversation-ai
- Customer Experience – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/solutions/customer-experience
- Customer Stories | Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/customer-stories
- Scale Customer Support with an AI Customer Service Agent – HubSpot, acceso: mayo 5, 2025, https://www.hubspot.com/products/service/ai-customer-service-agent
- Conversational AI: What It Is and How To Use It [Complete Guide] – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/blog/conversational-ai
- Case Studies | HubSpot, acceso: mayo 5, 2025, https://www.hubspot.com/case-studies/directory
- Complete Guide to Customer Service Chatbots in 2025 – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/customer-service-chatbot
- Lokalise Messages HubSpot Integration | Connect Them Today, acceso: mayo 5, 2025, https://ecosystem.hubspot.com/marketplace/apps/lokalise-messages-1002714
- AI Initiative Trends for 2025 – Global Wellness Institute, acceso: mayo 5, 2025, https://globalwellnessinstitute.org/global-wellness-institute-blog/2025/04/02/ai-initiative-trends-for-2025/
- A conversational agent for providing personalized PrEP support: Protocol for chatbot implementation | medRxiv, acceso: mayo 5, 2025, https://www.medrxiv.org/content/10.1101/2025.05.02.25326894v1
- Chatbot for Social Need Screening and Resource Sharing With Vulnerable Families: Iterative Design and Evaluation Study, acceso: mayo 5, 2025, https://humanfactors.jmir.org/2024/1/e57114
- Real-world gen AI use cases from the world’s leading organizations | Google Cloud Blog, acceso: mayo 5, 2025, https://cloud.google.com/transform/101-real-world-generative-ai-use-cases-from-industry-leaders
- Development and Usability Testing of a Chatbot to Promote Mental Health Services Use Among Individuals with Eating Disorders Following Screening – PMC, acceso: mayo 5, 2025, https://pmc.ncbi.nlm.nih.gov/articles/PMC10053367/
- Generative AI Trends And Use Cases To Follow In 2024 – Forbes, acceso: mayo 5, 2025, https://www.forbes.com/councils/forbestechcouncil/2024/02/21/generative-ai-trends-and-use-cases-to-follow-in-2024/
- Full article: An In-House Approach to AI: Developing a Custom Chatbot for Library Services, acceso: mayo 5, 2025, https://www.tandfonline.com/doi/full/10.1080/10875301.2025.2495917?src=
- 85% of customer service leaders to try conversational AI in 2025, survey reveals, acceso: mayo 5, 2025, https://www.techmonitor.ai/digital-economy/ai-and-automation/2025-customer-service-leaders-conversational-ai-2025
- Knowledge Base Best Practices – Botpress, acceso: mayo 5, 2025, https://botpress.com/docs/knowledge-base-best-practices
- Conversational AI documentation | Google Cloud, acceso: mayo 5, 2025, https://cloud.google.com/conversational-ai/docs
- HubSpot CRM Trends 2024: Prepare Now for Success in 2025 – Check out the Blog, acceso: mayo 5, 2025, https://blog.digitalreachos.com/hubspot-crm-trends-2024-prepare-now-for-success-in-2025
- Conversational AI Resources, acceso: mayo 5, 2025, https://www.conversationdesigninstitute.com/resources
- Google I/O 2024, acceso: mayo 5, 2025, https://io.google/2024/explore/?q=web
- Botpress Vs Voiceflow Comparison | Restackio, acceso: mayo 5, 2025, https://www.restack.io/p/botpress-answer-vs-voiceflow-reddit-cat-ai
- Top 10 Platforms to Build and Deploy Chatbots in 2024, acceso: mayo 5, 2025, https://www.retainr.io/blog/top-10-platforms-to-build-and-deploy-chatbots-in-2024
- 9 Best AI Chatbot Platforms: A Comprehensive Guide (2025) – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/9-best-ai-chatbot-platforms
- Top 7 Frameworks for Building AI Agents in 2025 – Analytics Vidhya, acceso: mayo 5, 2025, https://www.analyticsvidhya.com/blog/2024/07/ai-agent-frameworks/
- Best Enterprise Conversational AI Platforms Reviews 2025 | Gartner Peer Insights, acceso: mayo 5, 2025, https://gcom.pdo.aws.gartner.com/reviews/market/enterprise-conversational-ai-platforms
- Top Chatbot Platforms Reviewed for 2024 – Sobot, acceso: mayo 5, 2025, https://www.sobot.io/article/top-chatbot-platforms-reviewed-2024/
- Full article: The Value-Sensitive Conversational Agent Co-Design Framework, acceso: mayo 5, 2025, https://www.tandfonline.com/doi/full/10.1080/10447318.2024.2426737
- UX Research for Conversational AI Experiences: The Definitive Guide – VUX World, acceso: mayo 5, 2025, https://vux.world/ux-research-for-conversational-ai-experiences-the-definitive-guide/
- Conversation Design: Principles, Strategies, and Practical Application – ResearchGate, acceso: mayo 5, 2025, https://www.researchgate.net/publication/332774629_Conversation_Design_Principles_Strategies_and_Practical_Application
- Usability Testing Tips and Examples | Google UX Design Certificate – YouTube, acceso: mayo 5, 2025, https://www.youtube.com/watch?v=nYCJTea1AUQ
- New Working Paper: Evaluating the Surge in Chatbot Development, acceso: mayo 5, 2025, https://naep-research.airprojects.org/R-D-Hub/new-working-paper-evaluating-the-surge-in-chatbot-development
- Prototyping with Prompts: Emerging Approaches and Challenges in Generative AI Design for Collaborative Software Teams – arXiv, acceso: mayo 5, 2025, https://arxiv.org/html/2402.17721v2
- New conversation design resources for Actions on Google developers, acceso: mayo 5, 2025, https://developers.googleblog.com/en/new-conversation-design-resources-for-actions-on-google-developers/
- Conversational Design 101 | Pragmatic Institute, acceso: mayo 5, 2025, https://www.pragmaticinstitute.com/resources/articles/design/conversational-design-101/
- How to Design a Chatbot Personality Your Users Will Love – Social Intents, acceso: mayo 5, 2025, https://www.socialintents.com/blog/chatbot-personality/
- Create a persona – Conversation Design | Google for Developers, acceso: mayo 5, 2025, https://developers.google.com/assistant/conversation-design/create-a-persona
- 15 Brand Voice Examples You Must Know to Inspire Your Own – Rock Content, acceso: mayo 5, 2025, https://rockcontent.com/blog/brand-voice-examples/
- Messages – the docs – Voiceflow, acceso: mayo 5, 2025, https://docs.voiceflow.com/docs/message
- Great Power Brings Great Responsibility: Personalizing Conversational AI for Diverse Problem-Solvers – arXiv, acceso: mayo 5, 2025, https://arxiv.org/html/2502.07763v1
- Step 2 – Styling – Dante AI Guide, acceso: mayo 5, 2025, https://www.dante-ai.com/guides/chatbot-personality
- I Built a Prompt That Makes AI Chat Like a Real Person : r/ChatGPTPro – Reddit, acceso: mayo 5, 2025, https://www.reddit.com/r/ChatGPTPro/comments/1hih8s8/i_built_a_prompt_that_makes_ai_chat_like_a_real/
- Lokalise Messages for HubSpot Inbox, acceso: mayo 5, 2025, https://docs.lokalise.com/en/articles/6406342-lokalise-messages-for-hubspot-inbox
- Customer Segmentation: How to Segment Users & Clients Effectively – HubSpot Blog, acceso: mayo 5, 2025, https://blog.hubspot.com/service/customer-segmentation
- AI Agents in 2025: Expectations vs. Reality – IBM, acceso: mayo 5, 2025, https://www.ibm.com/think/insights/ai-agents-2025-expectations-vs-reality
- 2024: A year of extraordinary progress and advancement in AI – Google Blog, acceso: mayo 5, 2025, https://blog.google/technology/ai/2024-ai-extraordinary-progress-advancement/
- Tech Trends 2025 – Deloitte, acceso: mayo 5, 2025, https://www2.deloitte.com/content/dam/insights/articles/us187540_tech-trends-2025/DI_Tech-trends-2025.pdf
- Design guidelines | Conversational Actions – Google for Developers, acceso: mayo 5, 2025, https://developers.google.com/assistant/interactivecanvas/design
- Conversational AI Market Size, Statistics, Growth Analysis & Trends – MarketsandMarkets, acceso: mayo 5, 2025, https://www.marketsandmarkets.com/Market-Reports/conversational-ai-market-49043506.html
- How to Build an AI Chatbot in 2025: Step-by-Step Guide – Botpress, acceso: mayo 5, 2025, https://botpress.com/blog/how-to-build-your-own-ai-chatbot
- 2025 Marketing Statistics, Trends & Data – HubSpot, acceso: mayo 5, 2025, https://www.hubspot.com/marketing-statistics
- Navigating business growth with technology and creativity for more human marketing, acceso: mayo 5, 2025, https://www.multifamily-social-media.com/wp-content/uploads/2024/11/2-2024-State-of-Marketing-HubSpot-CXDstudio-FINAL-2.pdf
- Conversational Agents (Dialogflow CX) documentation – Google Cloud, acceso: mayo 5, 2025, https://cloud.google.com/dialogflow/cx/docs
- Google Assistant: Conversation Design, acceso: mayo 5, 2025, https://developers.google.com/assistant/conversation-design/welcome
- In Dialogue—With Our Devices – Google Design, acceso: mayo 5, 2025, https://design.google/library/conversation-design-intro
- What Is Google Health? – Google Health, acceso: mayo 5, 2025, https://health.google/
- Unlocking profitable B2B growth through gen AI – McKinsey & Company, acceso: mayo 5, 2025, https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-profitable-b2b-growth-through-gen-ai
- Gartner Analysis: The 3 Business Cases of Generative AI Value – Squirro, acceso: mayo 5, 2025, https://squirro.com/the-3-business-cases-of-generative-ai-value
- Feedforward in Generative AI: Opportunities for a Design Space – arXiv, acceso: mayo 5, 2025, https://arxiv.org/html/2502.14229v2
- The State of Generative AI Adoption in 2025: Benchmarking the Hype vs. Reality – Akooda, acceso: mayo 5, 2025, https://www.akooda.co/blog/state-of-generative-ai-adoption
- Top 15 Python Testing Frameworks in 2025 | BrowserStack, acceso: mayo 5, 2025, https://www.browserstack.com/guide/top-python-testing-frameworks
- Conversation Design Course, acceso: mayo 5, 2025, https://www.conversationdesigninstitute.com/courses/conversation-designer
- What Are Voice Personas and Placeonas? [Guide for Designers] – CareerFoundry, acceso: mayo 5, 2025, https://careerfoundry.com/en/blog/ux-design/voice-design-personas-placeonas/
- Voice User Interface Design – An Overview of Brand Personas – scip AG, acceso: mayo 5, 2025, https://www.scip.ch/en/?labs.20200702
- Re: Personalized AI Chatbot for Lead Qualification – HubSpot Community, acceso: mayo 5, 2025, https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/Personalized-AI-Chatbot-for-Lead-Qualification/m-p/1095898
- The 5 best practices when designing for voice vs. chat experiences – Voiceflow, acceso: mayo 5, 2025, https://www.voiceflow.com/pathways/the-5-best-practices-when-designing-for-voice-vs-chat-experiences